The End of the People's Car How Volkswagen Lost Its Corporate Soul

The End of the People's Car
How Volkswagen Lost Its Corporate Soul
By Bernhard Rieger

By manipulating emissions data, Volkswagen did more than cheat regulators and customers. It blemished its “corporate soul," as historian Roland Marchand called the intangible aura surrounding those enterprises that manage to project themselves in the public sphere as socially and economically responsible agents.https://www.foreignaffairs.com/articles/germany/2015-10-04/end-peoples-car?cid=nlc-twofa-20151008&sp_mid=49738575&sp_rid=bWljaGVsZXRrZWFybmV5QGdtYWlsLmNvbQS2