Hasbarapocalypse — Leaked Frank Luntz memo: Israeli public diplomacy in US on Flotilla failed dismally

Hasbarapocalypse — Leaked Frank Luntz memo: Israeli public diplomacy in US on Flotilla failed dismally
July 5, 2010

Didi Remez - http://coteret.com/2010/07/05/hasbarapocal...ally/#more-2552

For those unfamiliar with the term, "hasbara" is a Hebrew word that literally means "explanation" or "advocacy through explication." It is commonly used to mean "propaganda on behalf of Israel." It is well known that Israel's efforts to explain its Gaza policies and its attack on the multinational humanitarian flotilla bringing aid to it have close to zero credibility abroad. It turns out that, despite an all-out effort at hasbara by the Israeli government, they don't have all that much credibility here either.