N.C.A.A. Outlines Plan to Let Athletes Make Endorsement Deals

The changes, with some big restrictions, would go into effect at the start of the 2021-22 academic year, after consideration and adoption by the three divisions of college sports.

https://www.nytimes.com/2020/04/29/sports/ncaabasketball/ncaa-athlete-endorsements.html?campaign_id=9&emc=edit_NN_p_20200430&instance_id=18091&nl=morning-briefing&regi_id=60745655&section=whatElse&segment_id=26273&te=1&user_id=e6a9a97f971519b8818ba7420a6d576d