If someone threatened to punish you unless you
did something you didn't want to do, how would you respond? Unless the threatened punishment was really
horrible you'd refuse, because giving into threats encourages the threatener to
make more demands. But what if someone
offered to
pay you to do something
you didn't want to do? If the price were
right you'd agree, because that act of cooperation on your part sends a very
different message. Instead of showing
that you can be intimidated over and over, it simply lets people know that you're
willing to cooperate if you are adequately compensated.
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