Why are products for older people so ugly?

https://www.technologyreview.com/s/614167/why-are-products-for-older-people-so-ugly/?utm_campaign=the_download.unpaid.engagement&utm_source=hs_email&utm_medium=email&utm_content=76169117&_hsenc=p2ANqtz--WYfGGjDAoOpXIskXakhc1lQJdD-LRLFwnlAVwAbqCiqA3NavVOsY01iJKcNvxTiOPegzXMknNbiztZ0XUK938P4fr6AodujQzNCySEUDV3tnlzWc&_hsmi=76169117